I worked with them as a consultant designer, helping guide their branding and the slow evolution of their product narrative. My task was to translate complex and shifting ideas into forms that clients could understand. This meant shaping how their AI products could enhance and support other businesses, both before and after the fast changing wave of the AI boom.

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I created digital assets and developed the language for their website and communication materials. Much of the work involved listening closely to the founders, understanding the technology as it was being built, and giving form to ideas that did not yet have a clear reference in the world.

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It was a rare project where design and articulation were happening at the same time as innovation. It taught me how to build stories for the future.