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Inclusion Economics

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Brand Identity

A policy-engaged research initiative focused on issues of inclusion, nested within Yale University.

This project began with a simple but profound question that sits at the heart of their work: How do we include the excluded?


The initiative needed a visual identity that honoured the weight of institutional structures and the human urgency behind their mission.

The first phase involved creating a primary identity for the Yale parent initiative, one that aligned with institutional criteria, academic conventions, and the existing Yale design ecosystem. From there, the identity had to grow outward. The initiative was expanding across multiple countries and centres, so a flexible visual system was essential.

I developed the entire stationery and communication ecosystem: templates for presentations, reports, research summaries, event materials, and everyday internal communication tools. Each component needed to be easily usable across teams, yet consistent and unmistakably part of the same family.

Working with academics was a refreshing experience. They fussed (rightly) over every detail, concepts, semantics, proportions, typographic tone and the process was deeply collaborative, rigorous, and intellectually energizing. Their curiosity and precision pushed the work into a space that was both thoughtful and beautifully constructed.

It remains one of my most thorough and satisfying identity-building projects: a visual system that could travel across borders, research centres, and disciplines while holding onto its purpose.

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